Croner Digital Content and Technology Survey
The recently published 2025 Croner Digital Content and Technology Survey provides an in-depth look at trends in compensation for digital media and e-commerce jobs. The Survey provides market data for all roles specific to internet and mobile content and transactions. Below are key insights from the report.
Noteworthy Findings from the 2025 Survey Results
Overall Compensation Growth is Moderate
- All organization levels experienced moderate compensation growth in all compensation elements from 2024 to 2025. Executive positions experienced the greatest increase in actual total direct compensation. Growth in bonus awards drove growth in executive compensation.
“Hot” Jobs – Specialties in Demand
- Among senior and journey level individual contributors in Software Engineering job families, base salaries for Artificial Intelligence / Machine Learning and Software Architecture positions are the highest. The specialties surveyed include Mobile App Development, DevOps Engineering, Web Development, Cloud Engineering, Business Functional Analysis, Software Testing and Quality Assurance Engineering.
- Among senior and journey level individual contributors in Marketing job families, base salaries for Performance Marketing and Direct Marketing positions are the highest. The specialties surveyed include Product Marketing, Brand Marketing, Lifecycle Marketing, Influencer Marketing, Integrated Marketing, Email/Live Chat Marketing, Audience Development / Growth Marketing, Marketing Strategy, Generalist Marketing and Events Marketing.
- “Hot Jobs” – roles for which compensation grew materially year over year – include Content, Customer Support, Writing, Video Producing and Data Science.
- For digital advertising sales positions, individual contributor level positions experienced the strongest year-over-year growth in target and actual total cash compensation. For all organization levels of the advertising salesforce, growth in actual total cash compensation outpaced target total cash compensation.
Use of Geo Differentials
- Geographic differentials continue to exist for Software Engineer individual contributor positions across the five U.S. regions. However, over the period 2020 – 2025, we observe a trend of flattening of geographic pay differentials.
The Croner Digital Content and Technology Survey delivers data and insights critical to benchmarking pay competitively for digital jobs. The survey results provide meaningful answers to your questions about how to compete for digital talent – including permanent remote versus in-office / hybrid and geographic differential results for U.S. region and metropolitan areas. The report also includes data for selected digital positions in international locations such as the United Kingdom, Canada, India and Singapore.
For more information about The Croner Company’s compensation surveys, please contact Laurie Krashanoff, Manager, Account Relations, at +(415) 485-5521 or laurie@croner.com.
Moderate Compensation Growth for Digital Media and eCommerce Positions
The Croner Company’s surveys and consulting services are relied upon by organizations at all stages of growth to establish and modify pay practices and align compensation with mission, values and market.
To learn more about our consulting services, please contact Lisa Dyakovski, Senior Consultant at the Croner Company, at (415) 485-5516 or lisa@croner.com.
For more information about The Croner Company’s compensation surveys, please contact Laurie Krashanoff, Manager, Account Relations, at +(415) 485-5521 or laurie@croner.com.