Croner Digital Content & Technology Survey

Digital Media Industry Analysis

The Croner Digital Content & Technology Survey provides up-to-date and complete market compensation data annually to companies conducting a material part of their business via the internet. This Survey is specifically for companies that develop and publish frequently updated internet content and/or provide internet commerce, transactions and services.

The Croner Digital Survey has been the “go to” benchmark resource for compensation professionals since its inception in 1997. It is the trusted compensation resource used by online media companies and e-commerce companies for market pricing their positions and for paying new talent competitively.

Survey Participation Inquiries

To inquire about Survey participation and access to results, contact The Croner Company today.

World-Class Participants

In today’s mostly mobile world, companies from a wide variety of industries are all competing for talent in a concentration of jobs.

The Croner Digital Content and Technology Survey results provide data on total rewards for 1,150 benchmark positions at 113 companies in the U.S., including the leading search / social media companies that set the market for digital jobs.

Data cuts by industry provide a lens for working with the cross-industry data and provide meaningful answers to your questions about how to benchmark compensation and how to best compete for digital talent.

Valuable Data for Critical Decisions

Participant companies use our Survey results to understand salary differentials, benchmark sector-specific compensation, establish rational pay levels and pay structures and make well-informed decisions about their competitive bonus plans and equity plans.

Download PDF Survey Data

Position Data Query
  • Croner Digital Content & Technology Survey participation includes access to Croner’s Position Data Query on our Survey Portal.

  • This interactive tool allows users to select a position along with cuts of the data, and then a printer-friendly page of selected results will be immediately available.

  • CLICK HERE to view a sample of the Position Data Query, including the types of cuts available by position and the presentation format.

Significant Features

Of the Croner Digital Content & Technology Survey
  • Comprehensive compensation data for jobs that produce hundreds of websites across many industries, covering 700 industry-specific positions at all levels – from executives to independent contributors

  • Data cuts by geography, company revenue size, industry subsector and platform

  • Tools for analysis include Paired Comparison and Titles Matched reports

  • Survey results also include a limited number of international positions in the United Kingdom, Canada, India, Australia and Japan

  • Design details and amenities offered for ad sales plans, bonus plans and equity plans

  • Results delivered online via our secure Survey Portal, which allows you to download presentation-ready reports for every position (for all results and/or specific cuts)

  • Annual Survey Planning Meeting for participant input on survey content

  • Participation in annual Croner Interim Merit Budget Survey included

Key Dates and Survey Pricing

2024 Survey Schedule

Survey Planning Meeting: January 2024

Questionnaire Distribution: March

Data Effective Date: March 1

Questionnaire Due Date: April

Full Report of Results Published: Late August

Report of Results Webinar: September

Confidentiality Yields Quality Results

The Croner Company conducts all of our surveys as an independent third party. You can trust us. We have many decades of experience successfully ensuring the security, confidentiality and consistency of the data we provide.


All participant submissions are processed securely and held in strict confidence. Survey results are reported only in summary form; no attribution is made to any specific data from any participating entities.

Limited Distribution

Survey results are distributed only to the participants in each survey. All participants are required to sign an agreement that confirms they will abide by our confidentiality standards.

Safe Harbor Practices

The Croner Company’s data aggregation and reporting practices adhere to U.S. Department of Justice and industry standard “Safe Harbor” guidelines to ensure full regulatory compliance and enhance the integrity of all survey results.

Secure Data Management

All of our data submission, storage and distribution practices adhere to privacy and security standards established by the U.S. National Institute for Standards and Technology (NIST), the European Union’s General Data Protection Regulation (GDPR) and the joint E.U.-U.S. Privacy Shield Certification program. Click here for more information regarding our privacy policies.

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To Participate

To inquire about participating in this survey, contact us today.