The 2019 Croner Digital Content and Technology Survey provides in-depth data on compensation for jobs specific to internet and mobile content and transactions.

Noteworthy trends from the recent report include:

  • Digital jobs experienced steady growth in pay year-over-year, continuing a multi-year trend. Executives and middle management positions — across all types of digital jobs — experienced strong growth primarily driven by long-term incentive compensation.  Growth in pay for individual contributors and support positions was more moderate
  • Growth in market share of digital advertising revenue is reflected by the compensation growth experienced by digital advertising sellers.  All levels of digital advertising sales positions experienced growth in actual total cash compensation year over year.

The Survey measured compensation differentials among technical job families and specialties. Findings of note include:

  • Positions in Software Architecture command the highest base salaries of all software engineering job families.
  • A specialty in Machine Learning tends to earn markedly higher base salary than positions not responsible for Machine Learning.
  • For Data and Analytics and Software Engineering positions, average base salaries tend to be moderately higher for those responsible for Big Data than for those without responsibility for Big Data.

The Croner Digital Content and Technology Survey delivers data and insights critical to benchmarking pay competitively for digital jobs.

The 2019 study provides compensation data for approximately 115,000 employees in 126 companies, including the search/social media companies which set the market for digital jobs.  Data cuts by industry segment provide a lens for working with the cross-industry data, and provide meaningful answers to your questions about how to best compete for digital talent.

For more information, please contact Laurie Krashanoff, Manager, Account Relations, at +(415) 485-5521 or

Follow this link to find out more about The Croner Company’s compensation surveys.